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10 Tips to Optimize Business Listings for SERP Domination

Business listings optimization tips.

Building a substantial presence in the search engines is a primary concern for most local businesses. At Advice Local, we have consistently helped local agencies deliver top search rankings for clients using our high-quality listing management services. And one thing this experience has taught us – a proven listing optimization approach is crucial for building local presence. So how can an agency optimize business listings for increased local SERP presence?

Top 10 Local Business Listings Optimization Tips

The sheer number of search ranking factors and their continuous evolution makes any optimization strategy complex. But the following 10 business listings tips offer a good foundation for long-term success in Google, Bing and other platforms.

1. Consistent NAP Details

A business’ name, address and phone number (NAP) should be identical across all directories. This consistency helps search engines validate your business’ identity, which can improve your rankings.

2. Create Comprehensive Listings

Make sure to fill out all the available fields in each directory. This info includes business hours, services offered, photos and more. The more information you provide, the easier it is for the search engines to list a business for targeted searches.

3. Business Categories

Choose the most relevant categories for the business in each directory. Accurate categorization helps the platform (and its users) understand precisely what a business does. As we recently discussed, accuracy is an important metric when it comes to owning local presence for a business.

4. Detailed Business Descriptions

Listings platforms typically provide the opportunity to create a business description. Make full use of the available space, adding relevant keywords associated with the business’ industry and location.

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Bernie Never Wants Anyone to Leave Empty-Handed

She loves to share her knowledge. This includes how-to’s and tips & tricks to improve local search visibility. Here’s the latest resource that you are sure to appreciate.
Applying E-A-T to a Google Business Profile
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