With more consumers researching businesses online in 2024, opportunity and competition in the digital space are both set to rise. Digital agencies that excel in SEO, effective real-time listing management and comprehensive review monitoring will undoubtedly secure a competitive edge. But with companies fighting for attention, going the extra mile for your clients is imperative.
Top 15 Tactics for Increasing Local Business Visibility
Start the year on a positive note with these effective tactics for promoting a business online.
1. Perform a Google Business Profile Audit
Most businesses are simply not taking advantage of the many features offered by a Google Business Profile (GBP). Audit your client’s GBP, taking into consideration data accuracy, categories, images, Google Posts, business attributes and more.
2. Add Photos to Bing Places
Images are an essential feature of Bing search results and can really help a business stand out. Make sure to upload high-quality images to Bing Places – showcase the interior and exterior of the business along with products and services.
3. Monitor Reviews on Yelp
Monitor, review and respond to all reviews you can find, particularly on popular platforms like Yelp. Our review monitoring tool can give you a helping hand and make things easier.
4. Submit to Data Aggregators
Data aggregators push business data to all the important search engines and directory platforms. Read more about boosting local presence with business directory listings here.
5. Update Listings to Correct Bad Data
Inaccurate business data will obstruct local search visibility. Correct any bad data using real-time listing management services.
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