Today, we’re going to discuss mapping app solutions for local businesses.
Reaching Consumers With Mapping Apps and In-Dash Navigation
Every now and again, we head back to the basics and explore the core elements of a business’ local visibility. As you may recall, we talked with you earlier in the year about why local businesses need mapping app solutions, and today we’re digging into this a bit more.
A local business trying to make the best use of its time and resources should go where its target audience is looking for it. And with the growth of mobile search and customers researching businesses on the move, this means one thing – mapping apps, in-dash navigation, and GPS devices.
What Mapping Apps & Solutions Do Local Businesses Need to Be Listed With?
1. Apple Maps
As the default mapping app for iPhone users, Apple Maps is used by millions worldwide. But far beyond the iPhone, Apple Maps extends into Apple’s entire ecosystem. CarPlay lets users control their phones using the car’s infotainment system. Naturally, Apple Maps constantly improves its solution and is currently prioritizing getting real-time data to alert users while using their mapping app, adding routes for biking, etc.
2. Waze
With an active community and crowdsourced information, Waze offers more than a typical navigation solution. Waze users can use the location search option to find local businesses to visit, figure out the best routes and discover the busiest times of the day. Consumers need to trust that the business information they get will be accurate, and Waze has become a go-to solution for reliable updates. As Waze is trusted by more than 140+ million users, a business simply cannot afford not to be found there.
Visit Advice Local to [read more].
