Today, we’re focusing 100% on business listings and more specifically, the questions to ask when hiring a local citation builder.
Hiring a local citation builder is one of the quickest ways to build authority, credibility and trust with search engines. But with numerous listing management services promising to distribute business data far and wide, how can you know who to trust? Unfortunately, making the wrong choice could lead to bad data, incorrect listings – and significantly reduced local visibility. With so much on the line, we have compiled the top five questions to ask a citation builder.
5 Essential Questions to Ask a Citation Builder
Professional citation-building companies typically offer various local presence management services. Here are the questions you can ask to identify well-rounded specialists that can deliver long-term search visibility.
1. How Much Do You Charge to Build Citations?
Understanding the costs of a citation-building campaign allows an agency to budget appropriately. In practice, determining the best value for your money is often a bit difficult, as listing management companies operate different business models. From individual submission costs to monthly or yearly subscriptions, you will need to look closely at what’s being offered.
And while the fees are important, try to put the overall pricing into context. For example, how many quality citations can the company deliver, and do they distribute data to relevant directories?
Crucially, pay attention to whether they offer paid inclusion or paid insertion. At Advice Local, we provide paid insertion, which means links remain intact after the business is no longer a customer. Other providers use paid inclusion, with data remaining intact only as long as you stay subscribed.
With paid insertion, the data will remain intact even after you’re no longer contracting with us for business listing management. However, over time it can be (and usually is) overwritten by other sources that might be delivering bad data. This is exactly why it is extremely important to maintain an active listing management campaign for local businesses.
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