Not so long ago, quantity was an important metric in developing a successful directory listing network. But search engines are much smarter today, and the best listing management services are far more likely to prioritize quality. For businesses, this essentially means getting listed on a diverse range of dependable platforms – and maintaining the accuracy of each listing. But how can digital agencies most efficiently create quality listings that will help boost their clients’ local presence?
How to Maximize Results From Local Business Directory Listings
Older, static business listings have increasingly fallen out of favor, as contemporary profiles are likely to feature rich content and interactivity. From photos and videos to reviews and discount offers, now listings can offer much more than name, address and phone number (NAP) alone.
Business Listings Still Matter
First, we must point out that business listings are still a crucial element in increasing local presence. While listing management has been around for years, the strategy still works as well as ever.
For instance, in the 2023 Local Search Ranking Factors Survey from Whitespark, local citations were regarded as vital elements of local pack ranking. In a poll of SEO experts, Google Business Profile (GBP) signals received an estimated weighted importance of 32%, while citation signals hit 7%.
Real-Time Changes Make a Difference
Whether it’s a street address or hours of operation, your business clients will inevitably make changes. And when dealing with a network of listing platforms, errors will inevitably occur. So what’s the best way to approach this? In practice, the ability to quickly adjust this information makes all the difference.
For both search engines and consumers, consistency marks a business as being trustworthy and credible. And this starts with providing accurate business information across every platform.
Visit Advice Local to [read more].
