Every day, businesses of all types – from small startups to large corporations – use marketing and advertising to reach new customers. You might think that any serious advertising strategy comes with a high price tag, but many agencies leveraging quality listing management services can attest otherwise. In reality, free or low-cost approaches (such as business listings or social media) can put brands directly in front of their target audiences. Let’s explore how an effective online marketing strategy works.
Top Online Marketing Strategies for Businesses
Whether it’s increased reach, cost-effective customer acquisition, fast results or increased conversion rates, the benefits of online marketing are undeniable. While many strategies exist, the following methods offer a reliable and cost-effective approach for local businesses.
Google Business Profile Optimization
Any successful local marketing strategy must prioritize Google Business Profile (GBP). Agencies managing a client’s GBP will need to optimize every available section, including adding high-quality images, setting relevant categories and of course, ensuring that name, address and phone number are up-to-date and accurate.
- Create a keyword-rich description, including relevant location and industry terms.
Create GBP Posts
GBP Posts allow businesses to keep customers informed via quick updates. You can add images, engaging content and a call to action, with the post appearing in Google Search and Maps when a user clicks the business’ link.
- Aim to post new GBP Posts at least every month to maintain consistency.
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