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How Online Marketing Helps Businesses

Every day, businesses of all types – from small startups to large corporations – use marketing and advertising to reach new customers. You might think that any serious advertising strategy comes with a high price tag, but many agencies leveraging quality listing management services can attest otherwise. In reality, free or low-cost approaches (such as business listings or social media) can put brands directly in front of their target audiences. Let’s explore how an effective online marketing strategy works.

Top Online Marketing Strategies for Businesses

Whether it’s increased reach, cost-effective customer acquisition, fast results or increased conversion rates, the benefits of online marketing are undeniable. While many strategies exist, the following methods offer a reliable and cost-effective approach for local businesses.

Google Business Profile Optimization

Any successful local marketing strategy must prioritize Google Business Profile (GBP). Agencies managing a client’s GBP will need to optimize every available section, including adding high-quality images, setting relevant categories and of course, ensuring that name, address and phone number are up-to-date and accurate.

  • Create a keyword-rich description, including relevant location and industry terms.

Create GBP Posts

GBP Posts allow businesses to keep customers informed via quick updates. You can add images, engaging content and a call to action, with the post appearing in Google Search and Maps when a user clicks the business’ link.

  • Aim to post new GBP Posts at least every month to maintain consistency.

Visit Advice Local to [read more].

Bernie Never Wants Anyone to Leave Empty-Handed

She loves to share her knowledge. This includes how-to’s and tips & tricks to improve local search visibility. Here’s the latest resource that you are sure to appreciate.
Applying E-A-T to a Google Business Profile
You Too Can Rule the Web
Download Bernie’s latest guide that will walk you through the importance of EAT, how to apply EAT to a business’ GBP, tips on building expertise, authoritativeness and trustworthiness.
Plus, get a peek into Advice Local’s dashboard and their Google Authority Score.
P.S. Yes, you’ll be redirected to Advice Local. All Bernie’s amazing guides are housed there.

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