Since we’re all about helping local marketers and agencies support their local business and service area business clients’ places in search results, we’re going to discuss how to complete an audit of their business listings distributed around the web.
Three Methods for Conducting a Business Listing Audit
There are a few ways to conduct a business listing audit. We’re going to start with the most simple and go from there.
1. Run Our Online Visibility Report
Advice Local’s Online Visibility Report is one of the easiest ways to check the visibility of a local business on the top directories, data aggregators and mapping apps. Our free Online Visibility Report will also display if the business is voice search-ready.
2. Search the Business’ Name on Google
By searching the business’ name on Google (using quotation marks around the name), you will be able to identify the sites that mention the business. There’s likely to be a quantity of results to funnel through in order to spot the directories. You’ll need to click through to a directory to manually audit the business’ name, address, phone number and categories. For future reference, we recommend placing the links to these sources in a spreadsheet with the audit results.
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