With Google rolling out a new look for those that manage multiple Google Business Profiles, we thought it was time to examine auditing your clients’ Google Business Profiles.
Are You Performing Google Business Profile Audits for Clients?
We talked with you once before about stress-free audits, and today we want to discuss the importance of auditing the Google Business Profile (GBP) specifically. And yes, this will include cleaning up bad data.
As you’ll know by now, bad data affects the visibility of a business in search. We shared before how a business’ data was impacting the address on a GBP listing. And we have found other instances where Google is definitely looking to business listings to validate the legitimacy of a business.
NAP data – name, address and phone number – is a well-known factor where discrepancies can do severe SEO damage to a business. But there’s certainly more than NAP data to consider, so let’s discuss what to audit on a Google Business Profile.
10 Elements of a Google Business Profile Audit
1. NAP – As mentioned, mistakes are commonly found in NAP data. Check to ensure the business information is accurate across all listings.
2. Business Description – Including products and services, location and credibility is vital. Our GBP business description guide goes into more detail.
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