Business listing services are the foundation of local search marketing success. With the help of comprehensive listing management services, agencies can ensure business clients attain top search placement. But what exactly does a local business listing service do, and how can it help your clients increase search visibility?
The Main Elements of a Local Business Listing Service
Faced with growing competition and limited visibility in the top of search results, businesses need to do more to gain an edge. Listing management plays a vital role in this process, and provides the following crucial services.
Submit Business Data to Listing Sites
Professional listing management services utilize both APIs and manual submissions to ensure business data is accurately represented on a wide range of platforms. This process involves the initial submission of citations and their ongoing modification to keep them up-to-date.
Optimize Business Listings
Optimizing business listings involves more than just adding basic information. The best services allow agencies to include compelling descriptions and high-quality images, to choose accurate categories and use keywords strategically, and more. This optimization ensures that a business is included in relevant searches, also increasing engagement.
Maintain Consistency of Information Across All Platforms
Consistency is integral to the business listing process. For instance, when a business’ name, address, phone number (NAP), opening hours or services are incorrect, it causes confusion and a poor user experience. A quality listing service must distribute accurate information and offer the ability to modify it where required.
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