Business citations are a key component of any local search campaign, demonstrating accuracy and relevance to the search engines. When it comes to building these citations you have two choices – create them manually, or let a quality listing management service do it for you. Business listing providers like Advice Local are a natural choice for most agencies, offering a fast and cost-effective way to distribute business data. Today we’re focusing on one pillar of the service – data aggregators.
Understanding Data Aggregators and Their Place in the Digital Ecosystem
Data aggregators are centralized platforms in the local search ecosystem. Aggregators collect and distribute business data to a wide range of search engines, apps, navigation systems and other sites that require accurate information about local businesses. For a listing management service and their agency partners, submitting clean data to the leading platforms in real time ensures business clients are discoverable on every platform that matters.
How Data Aggregators Help Increase Local Search Visibility
Most businesses aim to achieve top local search placements for a series of relevant keywords. As one of the essential pillars of a local SEO campaign, data aggregators deliver the following benefits.
Data Accuracy and Consistency
Clean data is crucial for securing and maintaining local search rankings. Google, Bing and others require consistency as a signal that the business is legitimate and trustworthy. Data aggregators like Foursquare, Data Axle and Localeze have substantial networks to distribute accurate data and promote consistency.
Enhanced Discoverability
Discoverability is also a vital factor in local SEO. Helping your business clients get found wherever potential customers exist is the difference between effective and ineffective agencies. Consistently, local marketers become business listing resellers with Advice Local to ensure businesses are found across mapping apps, search engines, navigation systems, local directories and many other platforms.
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