We’re switching focus to the local marketing strategies that are perfect for securing seasonal buyers.
Local Marketing Strategies for Boosting Holiday Sales
Last year (at around this same time) we spoke with you about how to use a business’ Google Business Profile for holiday marketing campaigns.
And while you’ve seen it, have you ever really considered why stores start putting out their holiday merchandise so early? And yes, we’ve all noticed that this timing seems to be well before the start of each season.
Let’s look at Home Depot. Have you been in a Home Depot in the last two weeks? If so, then you were most likely greeted with Christmas trees – at least this is the case in Texas.
So, just why do stores start their sales earlier and earlier each year? Will the one who starts their holiday marketing first be the biggest winner? The answer to that is… maybe! However, it all starts with a plan – and we’ve actually outlined a seasonal local marketing plan before.
In an article on Street Fight there’s a quote that really sticks out. Paul Brenner said: “Advertisers don’t have to wait until someone is in the right aisle to engage with them. The customer doesn’t need to be anywhere near the seasonal candy section but the message can help guide them there.”
5 Untapped Holiday Local Marketing Techniques
Now apply this to the local marketing strategies for your clients. Where can you engage your clients’ prospective customers to get the results your clients are looking for? Hint: you might not normally engage them there. Let’s explore….
1. The Google Business Profile
Offer posts are not being used to their fullest potential. Consider creating bundled deals, free consultations, downloadable guides and limited-time seasonal coupons. Also, make use of photos or videos to enhance offers.
Event posts for open houses, seasonal sales, product launches and seminars. Be sure to include the benefits of attendance to get the best deals – and include eye-catching imagery.
Visit Advice Local to [read more].