For local marketers and digital agency owners, learning how to monitor reviews online is a pivotal skill. More than ever, a brand’s reputation rests on the opinions cast on platforms across the web. Of course, we all know the importance of garnering new reviews. But beyond the surface, what are the elements that make up trusted reviews?
What Are the Main Pillars of Trusted Online Reviews and How Does It Benefit Your Clients
Creating a review strategy for a business client might not be as straightforward as it appears. So do you focus on getting a high volume of reviews, or is positivity more important? Let’s look closer at the factors that really matter.
Positivity
It goes without saying that customers are more likely to buy from a business with positive reviews. So star ratings most certainly matter, but how much? According to BrightLocal’s Local Consumer Review Survey 2023, 58% of consumers would feel positive about buying from a local business with a high star rating. And 69% would feel positive after seeing reviews describing a positive customer experience.
Need
Star ratings are crucial – and occasional negative feedback is inevitable. Yet these occasional unhappy customers can be of service, as the way a business deals with negative responses provides valuable information to consumers looking at that business.
Responsiveness
When assessing a business, responsiveness is a high priority for consumers. When a company is willing to respond to feedback – good or bad – it reveals an active, engaged brand. In fact, the same survey found that as many as 88% of consumers are likely to shop with a business that responds to reviews.
Benefit
Fortunately, today agencies working with business clients have a far easier time staying responsive than in the past. For full details, check out our post on how to automate review monitoring and why it matters.
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