In today’s world of hyperconnectivity and information on demand, owning a business’ local presence has never been more important. For digital agencies that run local clients’ search marketing, everything from a business website to listing management services must be accessible and adjustable in real-time.
In reality, any company that neglects this aspect of local marketing is unfortunately subject to the whims of Google, listing platforms, reviewers and bad data. Let’s examine why agencies should focus resources on owning local presence, and how Advice Local can help you achieve it.
Why Owning Local Presence Is Crucial for Local Businesses
If you represent a marketing agency, one of the first principles you likely instill in your clients is the importance of owning and controlling their local presence. There are several reasons for this requirement.
Accuracy and Consistency
Owning local listings and social media profiles ensures that the business information remains accurate and consistent. And consistent NAP (name, address and phone number) data is critical for building trust with consumers – and for local SEO.
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