As digital agencies and local marketers know all too well, online reputation is a critical driving force in the success of a business. Advice Local’s review monitoring tool was developed to empower agencies with fast, convenient tracking of customer sentiment. But for those agencies not yet monitoring reviews, or struggling to communicate their importance to clients, it’s absolutely worth examining why it matters so much.
Why Monitoring Local Business Reviews Is Crucial
Reviews have taken on greater importance as more consumers turn to Google and other platforms before investing in products and services. Here are just some of the reasons why review monitoring can drive local business success.
Consumers Check Local Reviews
When was the last time you made a purchase without first researching online? From checking the star rating on an Amazon product to browsing Facebook for customer reviews, we are constantly looking for signs of positive customer experiences. Monitoring reviews helps agencies track what consumers see when they research a business.
Trust and Credibility Drive Sales
According to BrightLocal’s Local Consumer Review Survey 2023, 87% of consumers used Google to evaluate local businesses last year. Most people feel some amount of resistance before making a purchase, and want to see signs of trust and credibility before taking the final step. By monitoring reviews, agencies can identify the friction points that could prevent sales.
Responding to Reviews Improves a Business’ Reputation
The same survey also highlighted that 88% of consumers are likely to use a business when they can see it responds to reviews. Responding to reviews clearly identifies an engaged company, one that’s focused on customer satisfaction. When you understand how to automate review monitoring, it’s possible to streamline responses and improve your client’s reputation.
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