If you’ve been providing listing management services to small businesses for any length of time, you surely understand the power of citations. Citations have been a local ranking factor for many years now, and are an integral part of a wide-ranging SEO strategy. But the fact that citations are ever-present in local SEO also makes it easy to lose focus on their many benefits. Here’s why we love citations at Advice Local – and want to make it as easy as possible for you to build them.
Benefits of Local Citations for Small Businesses and Brands
Are you unsure of the benefits of local citation building, or need to articulate to your clients exactly why their business needs them? Just consider the following reasons.
Local Citation Management Is Critical for SEO
Every local SEO strategy for small business clients needs local citations. Also called local search citations or SEO citations by some in the industry, these mentions on authoritative directories directly help companies improve their organic search placement. And while Google is often reluctant to discuss SEO factors, industry experts like those at Search Engine Journal indicate that the search engine uses local citations as a ranking signal in the local pack and in localized organic results.
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