It’s been a while since we have discussed local presence management and its many benefits. But this apparent lack of attention does not indicate it’s suddenly unimportant. Of course, it’s still critically important – but we have been reframing the conversation to make it easier to understand, and easier to communicate the concept to your local business clients.
Understanding Local Presence Management
As a refresher, local presence management is a strategy for optimizing and maintaining a business’ information and reputation across directory listings, data aggregators, search engines and social media within a specific geographic area. It ensures that the business name, address, contact information and customer reviews are consistent, and easily discoverable by local consumers. It also includes the business’ website – which many of our agency partners like you handle for them! All of these elements are part of the 200 ranking factors we discussed previously.
In effect, local presence management consists of all the items we’ve discussed with you in many different ways over recent years.
Covering high-quality search engines and mapping platforms, data accelerators are core to local presence management. The data accelerators included in our Data Amplifier Network are Google, Bing, Apple Maps, Yelp, MapQuest and other well-established platforms.
Due to the level of curation involved, these sites ensure your clients’ business data is trusted, initiating greater syndication to additional platforms.
Directory marketing suffered reputational damage in the past (when low-quality spam sites were found in abundance) until Google cracked down on the process. However, since that time many first-rate directories have focused heavily on individuation, and are delivering excellent results for local businesses.
Visit Advice Local to [read more].