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Why Local Presence Management Matters to Local Businesses

It’s been a while since we have discussed local presence management and its many benefits. But this apparent lack of attention does not indicate it’s suddenly unimportant. Of course, it’s still critically important – but we have been reframing the conversation to make it easier to understand, and easier to communicate the concept to your local business clients.

Understanding Local Presence Management

As a refresher, local presence management is a strategy for optimizing and maintaining a business’ information and reputation across directory listings, data aggregators, search engines and social media within a specific geographic area. It ensures that the business name, address, contact information and customer reviews are consistent, and easily discoverable by local consumers. It also includes the business’ website – which many of our agency partners like you handle for them! All of these elements are part of the 200 ranking factors we discussed previously.

In effect, local presence management consists of all the items we’ve discussed with you in many different ways over recent years.

Data Accelerators

Covering high-quality search engines and mapping platforms, data accelerators are core to local presence management. The data accelerators included in our Data Amplifier Network are Google, Bing, Apple Maps, Yelp, MapQuest and other well-established platforms.

Due to the level of curation involved, these sites ensure your clients’ business data is trusted, initiating greater syndication to additional platforms.

Data Enhancers

Directory marketing suffered reputational damage in the past (when low-quality spam sites were found in abundance) until Google cracked down on the process. However, since that time many first-rate directories have focused heavily on individuation, and are delivering excellent results for local businesses.

Visit Advice Local to [read more].

Bernie Never Wants Anyone to Leave Empty-Handed

She loves to share her knowledge. This includes how-to’s and tips & tricks to improve local search visibility. Here’s the latest resource that you are sure to appreciate.
Applying E-A-T to a Google Business Profile
You Too Can Rule the Web
Download Bernie’s latest guide that will walk you through the importance of EAT, how to apply EAT to a business’ GBP, tips on building expertise, authoritativeness and trustworthiness.
Plus, get a peek into Advice Local’s dashboard and their Google Authority Score.
P.S. Yes, you’ll be redirected to Advice Local. All Bernie’s amazing guides are housed there.

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