Yelp is widely recognized as one of the most influential review-based online directories for businesses. As you may know, Advice Local helps agency partners monitor reviews online from Yelp and other vitally important platforms. But why is monitoring and responding to reviews so necessary? Let’s look at the reasons agencies need a review monitoring process for their clients.
The Importance of Monitoring and Responding to Yelp Reviews
If you aren’t yet monitoring client reviews, it might be the perceived time and resources required that’s standing in your way. But with the right approach, review monitoring is fast – and the results are undeniable.
Bad Reviews Lose Customers
Consumers use Yelp to search for local restaurants, bars, hair salons, auto repair shops and other service businesses. These service businesses rely on reviews as there is fierce competition in most towns and cities. When a client receives a series of negative reviews, the volume and recency of that feedback could quickly lead to a downturn in business. As a remedy, tracking reviews allows you to act promptly and resolve issues.
Yelp Gets Strong Search Rankings
Have you performed Google searches for your local clients recently? It’s likely that a Yelp listing was on the first page, and possibly in one of the first few spots. As a popular platform on Google, Bing and other search engines, Yelp is one of the first things that a consumer in research mode will see.
Monitoring Reviews Is Easy
We recently discussed how we make monitoring Google Business Profile reviews easy with our latest tool. The same elements of convenient tracking, detailed insights, adaptable notifications and fast response times work equally as well for Yelp reviews. We also include Yelp public edits for free with our listing distribution services, meaning we take care of completing key business information for you.
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