Managing and distributing business listings has been a part of digital marketing for as long as we can remember. However, as the internet has evolved you could be forgiven for thinking that strategy has lost its edge. But in practice, the best directories have adapted, emphasizing quality, trust, interactivity and a series of other factors. So if you’ve stopped submitting client listings to directories – or never even started – it might be time to reevaluate your approach.
How Directories Benefit Local Businesses
The role of directories has evolved significantly over time. Initially serving as essential resources for discovering websites and businesses, they later became primarily a means for acquiring backlinks for SEO. Today, directories have transformed once again, focusing on delivering value through traffic, increased visibility, brand exposure and customer reviews.
5 Business Directories for Enhanced Visibility and Credibility
Finding quality directories for local citation building requires a lot of upfront research. You also need to audit the platforms periodically to ensure the quality hasn’t dipped. If you’re just getting started with listing management, here are five solid choices that have maintained their standards and reputations over many years.
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