When I bring up location data I’m usually referring to consistent NAP data (name, address, phone number) for local businesses and brands across the internet. Helping businesses to be found in local search, especially on mobile, is something I find incredibly exciting.
Today I’m exploring consumer location data and just how this data helps businesses and brands create the best strategies for personalized marketing. This is based on location, accuracy—and understanding the limitations of the technology—to excel in the face of these challenges.
In a whitepaper published by the data and insights firm PlaceIQ, it was revealed that location data reported by mobile devices is not nearly as accurate as many people assume. It created quite a buzz around the internet. Visit Advice Local to [read more].
