In our mobile-driven economy, the importance of maintaining a consistent, up-to-date mobile presence cannot be overstated. After all, 82% of consumers use their smartphones to access product reviews and other decision-driving data when making in-store purchases.
A business can make its mobile website even more consumer-friendly with faster load times, simpler site navigation, and designs that cater to smartphone users. Incorporating web design principles that contribute to a smoother user experience allows a business continue to gain visibility in search results (because Google loves mobile-friendly web content) and drive conversions among mobile consumers.
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