We can all remember the days when we cut coupons before going to the grocery store or other retailers. That time seems so long ago now that we have a mobile “wallet” and smartphones with easy access to digital coupons and offers. Today’s conveniences are appealing because not only do they allow us to leave the house with less, but they also allow us to shop online and compare offers easily.
There is a new type of consumer – the super-empowered consumer, as coined by Google. This consumer is one who lives in a digital, hands-free world. They love conveniences like digital coupons. Capitalizing on these realities makes for an easy win.
Why Local Marketers Need to Consider Online Coupons
Online couponing is on the rise, and is quickly becoming customers’ preferred way to score the best deals at their favorite stores. CodeBroker’s 2018 Mobile Coupon Consumer Research Report stated that 47% of the 1,204 people surveyed prefer using mobile coupons when they shop as opposed to paper. This isn’t surprising.
With directories, review sites and even Google My Business adding ways to include online coupons, it’s a no-brainer to integrate them as part of a business’ local marketing strategy. Today, we’ll talk about this and a bit more. Visit LSA Insider to [read more].
