I talked with you about the value of data aggregators in the local search ecosystem. And if you log into your Advice Local partner dashboard today you’ll see another new change. As I also mentioned, Infogroup has rebranded to Data Axle. Along with their shiny new name, in your online research, you’ll find that Data Axle is a leading provider of business data across the United States and Canada.
Key Questions to Consider When Selecting a Listing Management Service
Today I would like to cover points I highly recommend that you consider when selecting a listing management partner.
1. What is their approach to listing management?
At Advice Local we have a hybrid approach. We build citations via API and manual. Another big plus is our partnerships with directories, where we can submit a business’ data in real-time. Once a business is entered into our system, the business’ data starts distributing immediately around the web. While not all directories in our solution are real-time, a majority of them are.
2. Are their business listings paid inclusion or paid insertion?
This is the biggie. Paid inclusion means that as long as you continue to pay the listing management company, the business’ data will remain intact on the web in the directories that are part of their network. But once you stop paying them the data reverts back, almost immediately in some cases.
Paid insertion means the listing management company adds the correct business data to the directory. If you stop paying them, the data remains intact. However, over time this data can and will be overridden. This is why listing management is an ongoing service, vs. a one-time solution.
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