We’re switching focus to the 2021 Local Search Ranking Factors report – an industry survey developed by David Mihm originally in 2008.
2021 Local Search Ranking Factors
If you’re unfamiliar with the Local Search Ranking Factors report, each year local search experts are surveyed for their thoughts on SEO rankings and conversions. We discussed the 2020 survey results on the Advice Local blog and now it’s time to see what, if anything, has changed.
And remember, results won’t always mirror your own findings – we certainly don’t agree with everything in this report – but they are a good gauge for what the industry is thinking and the local marketing strategies that are working for others. Apply these findings to the businesses you represent in 2022 and you can expect to see improvements to local marketing results.
What Local Ranking Factors Will Be Important in 2022?
The report starts by looking at the important ranking factors for the local pack/finder results. Participants were asked how much weight Google placed on each factor. The results were as follows:
- Google Business Profile Signals 36%
- Reviews 17%
- On-Page 16%
- Links 13%
- Behavioral 7%
- Citations 7%
- Personalization 4%
Visit Advice Local to [read more].
