This week we want to highlight a feature of the Google Business Profile (GBP) that’s been stirring up some discussion. This is the ability for customers to add updates to a Google Business Profile in the form of photos, along with a message.
Customers Can Get Content Featured on a Google Business Profile in Maps
In Google Maps on mobile, within a business’ GBP there’s a tab under Updates that says “By owner,” then next to that, “By visitors.” While most local guides and others don’t seem to be using the option of adding these updates as of yet, as it becomes more popular you can expect it to occur more often on your clients’ Google Business Profiles.
Remember when we discussed user-generated content (UGC) in relation to the Google Business Profile? These photo updates are another type of UGC. Please note, these are not the photos a customer uploads when they review a business, this means adding an actual update to the GBP.
We have always been strong advocates of ongoing management, optimization and monitoring for a business’ Google Business Profile. Features like this demonstrate why local businesses need to hire agencies and local marketers just like you. We’ll keep you updated as more information on this feature becomes available.
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