It’s time to take a closer look at how listing management works.
Improving Search Visibility With Listing Management
We’ve talked extensively about the importance of citations and listing management in recent months, we’ve spent far less time on just how the process delivers results for local businesses.
A citation is a mention of a business’ name online or offline. Ideally, the citation will include the business’ address and phone number when online. It’s even better if the citation includes other information like opening hours, media, and services. Online these citations appear most often on a business directory, review site, mapping app or social media platform. These citations, also known as business listings in online directories, can help a business build trust.
An Overview of Advice Local’s Data Amplifier Network
- Data aggregators – Platforms like Data Axle and Foursquare collect and distribute business data to a wide range of sources like Google Maps, in-dash navigation apps and search providers.
- Data accelerators – Bing, YP, Yelp and other accelerators provide data for apps, wearables, virtual assistants and other innovative technology.
- Data enhancers – Focusing on directories that other directories trust (Chamber of Commerce and Judy’s Book for example) is very powerful.
- Additional GPS accelerators & mapping apps – Submission to in-dash navigation systems, GPS devices like TomTom, plus mapping apps like Waze must be included.
- Vertical directories – These are dedicated directories for specific industries like healthcare and legal.
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