This week we’re following up with a Google algorithm update that is still causing aggravation for many local businesses.
The Google Vicinity Update and Its Impact on Local Businesses
You’ve probably noticed Google’s recent efforts to clean up spam in the local pack. One of these algorithm updates that targeted Google Business Profile (GBP) spam – the Vicinity Update – was rolled out towards the end of last year. Yet even now, many local businesses are still suffering the consequences.
As a refresher, in an attempt to deliver the most relevant local pack results to searchers, the Vicinity Update focused on keyword spam within a business’ name on their GBP. Unfortunately, businesses that legitimately had keywords in their business name were caught up by the update and faced negative consequences. Today, these businesses need help with strategies to overcome the negatives.
Applying EAT to a Google Business Profile Can Help Improve Placement
So, just what can you do to help your clients’ businesses recover? Well, first of all, their Google Business Profile must be optimized to a high standard – without triggering concerns about spam. Applying Google EAT to a business listing is one way to accomplish this.
Visit Advice Local to [read more].
