Do you remember back in 2021 when Google shared how they were tackling spam? We highlighted the most important data they reported, including their stopping 3 million bad actors from verifying Google Business Profiles that didn’t belong to them.
Well, last week Google shared how they kept information on Google Maps reliable in 2021. The report revealed that they removed more than 7 million fake Google Business Profiles (GBPs), stopped 12 million attempts to create fake GBPs, as well as 8 million attempts to claim GBPs that didn’t belong to them. They also shared information about reviews, photos, etc. It’s quite the data-packed read – you might want to check it out.
Facebook Says Watchbait Is a No-No
For those of you who follow social media closely (or have in the past), you may remember when Facebook updated its algorithms to detect clickbait and reduce the visibility of this type of content in the newsfeed. Well, Facebook is now telling users they cannot use watchbait tactics. They present a list of strategies that a video should avoid using, which includes withholding, sensationalizing and misleading.
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