This week we’re switching focus to some important news on “near me” search optimization – information that could impact your SEO strategies going forward.
Google’s Response to the Rise of ‘Near Me’ Search Optimization
Over at Search Engine Land, Chris Silver Smith shares his research on brands that have “near me” added in their business name, and whether or not they actually rank higher in the local pack and/or Google Maps.
As you know, Google has been working hard to reduce the amount of Google Business Profile spam. The research Chris presents shows that businesses with “near me” added in their name do not rank higher on maps or in the local pack.
So How Can You Help the Businesses That Are Suffering as a Result of These Google Updates?
1. A well-optimized and maintained Google Business Profile will separate a business from most competitors.
A GBP should include a keyword-rich description, categories, accurate contact information, high-quality images – and up-to-date product and services information. And don’t forget a consistent flow of new and positive reviews!
Visit Advice Local to [read more].
