Today we’ve got a Google update, along with some digital marketing insights you may have missed.
Google Maps Sees Justifications Rolled Out for Local Businesses
We’re starting with justifications this week. Over on the Search Engine Roundtable, Barry Schwartz reported on the addition of justifications to the Google Maps mobile interface and app.
A quick reminder – justifications are snippets of text included within a business listing to justify why that business is showing for a particular keyword.
To make it easier for customers to find what they’re looking for, Google overlays review snippets, mentions, menu items, and other elements onto the local pack listings. And now they’ve expanded the feature, as it seems many are seeing these overlays in Google Maps.
Are You Adding Images to Google Business Profiles?
Speaking of optimizing your clients’ GBPs, Claire Carlile shared some valuable tips on taking advantage of Google’s visual search push, including encouraging user-generated content (UGC).
You’ve probably noticed that we have been strong advocates of adding images to your clients’ Google Business Profiles for a while now.
Images are one type of user-generated content that can be extremely helpful in improving the visibility of a GBP.
Visit Advice Local to [read more].
