Last week we talked about the growing number of local search queries and what that means for local businesses. This week we’re focusing on some key local marketing strategies for agencies in the current economic climate.
Recession-Proofing Your Local Marketing Clients as Much as Possible
It seems everyone is talking about recession, especially in the last few weeks. Just today we quickly found multiple articles on SEO sites discussing this topic. As an agency and local marketer, recession will almost certainly impact your business.
You will have clients who cancel services, put services on hold, or reduce the monthly budget. These clients are planning for a decline in business and want to ensure they have enough bucks in the bank to get them through the downturn.
You’ll have other clients who keep pushing forward – and they will most likely push your agency even more. They’ll want to ensure that every penny they spend on local marketing pays off for them – and there’s nothing wrong with this. In fact, they should always do this whether the economy is booming or in decline.
So what can you do to keep all your clients happy during this time?
Ensuring the Local Marketing Budget Is Allocated Correctly
1. Google Business Profile
With the Google Business Profile (GBP) making up 36% of the 2021 Local Ranking Factors survey, you cannot afford to ignore this.
Make sure you go beyond the basics with high-quality images, updated product information, and special offers, along with completing the questions and answers section of the GBP. And don’t forget to stay relevant with frequent GBP Posts that show up in the knowledge panel.
BTW…. they just added a new LGBTQ+ attribute to the GBP. Now is a great time to audit your clients’ GBPs to see what other attributes you can add.
Visit Advice Local to [read more].
