It wasn’t long ago that we discussed holiday marketing strategies to help local business clients reach consumers, and now, it appears the traditional “holiday shopping season” may be a thing of the past.
As Kelly Tyko at Axios points out, the big brands like Amazon, Walmart and Best Buy are starting their sales earlier and earlier. Amazon’s Prime Day might have kickstarted the trend, but Target’s seven weeks of Black Friday deals (and similar approaches) signals the intent to change the way consumers view holiday sales.
Major Google Announcements Went Down Last Week
As Google has been making some major moves and suggestions, we’re switching-up from our traditional article this week.
Starting off, we have the news that Google is introducing site names for mobile Google Search results. You’ll need to add structured data on your clients’ homepages to identify the site name for a search result.
Moving forward, Webmaster Guidelines will be known as Google Search Essentials. Google is making moves to be more inclusive and make it easier for everyone to understand how to succeed online. They’ve thinned the guidelines down to make it easier for all to understand.
They also announced a new name for Google Data Studio. Back in 2020 Google acquired Looker, the business intelligence platform – and now they have integrated several products under the Looker brand. Henceforth, Google Data Studio will be known as Looker Studio.
If you’re not familiar with using this tool, it can be quite helpful. One of our Advice Local partners uses it to create real-time reports for their clients, bringing in Google Analytics, Google Search Console and Google AdWords data. This is a powerful reporting tool in so many ways.
Visit Advice Local to [read more].
