The annual Local Search Ranking Factors report has returned for another year. As a provider of listing management services for agency partners, Advice Local is constantly tuned into the strategies and techniques that deliver results right now. And one of the best ways to gauge the opinions of the local search industry is by digging into the responses from 44 leading local SEO experts.
The 2023 Local Search Ranking Factors Survey
For those new to the report, the Local Search Ranking Factors survey has taken place every year since 2008. Industry experts respond to a series of questions, helping identify the conversions and rankings elements that are delivering in Google’s local search results right now. This report also covers the 2022 ranking factors that are anticipated to help businesses throughout 2023.
However, it’s worth noting that the survey results are not a definitive source for local SEO in 2023. This data is just the beginning of the conversation, allowing agencies, marketers, and businesses to test their assumptions about local search. With Google treating industries, platforms, and devices differently, flexibility is key – and every client requires a personalized approach.
What Local Ranking Factors Should You Focus on in 2023?
Local SEO experts were given 149 possible Google ranking factors and asked to estimate their importance. The results are broken down into local map/finder results and local organic results.
Local Pack/Finder Ranking Factors
- Google Business Profile Signals (Google Business Profile) – 32%
- On-Page Signals – 19%
- Review Signals – 16%
- Link Signals – 11%
- Behavioral Signals – 8%
- Citation Signals – 7%
- Personalization – 6%
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