For digital agencies, identifying where to invest your resources into local SEO is a common challenge. At Advice Local, our Enhanced Google Business Profile Tool helps agency partners make the most of their time with streamlined solutions. However, doing more with less is not restricted to tools and services – you also need to understand the ranking factors that underpin the search results.
What Are Google Ranking Factors?
A ranking factor is a page or website element that increases visibility in Google’s search results. In theory, optimizing for these 200 or more factors should increase your clients’ search presence. However, in practice, the complexities of the search algorithm mean that interpretation of the critical factors is what will drive results for your clients.
7 Things Agencies Should Know About Google’s 200 Ranking Factors
Backlinko recently compiled a list of Google’s 200 ranking factors for 2023. Here at Advice Local, we want to give our agency partners some recommendations for the factors that will likely matter to local clients.
1. Think Beyond the Business’ Website
While many ranking factors are specific to a business’ website, they will also impact its placement in the local pack, organic search and Google Maps. Look to apply concepts like user interaction and brand signals to your client’s entire network of directory sites, blogs, social platforms and more.
Ranking Factors to Consider:
- Rankbrain – Machine learning interprets true user intent using location, personalization and word choice.
- Local Searches – Local business listings usually take priority in a search with local intent.
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