Everyone involved in local search marketing is constantly looking for the next big SEO strategy. So, it’s really no surprise that citation building using listing management services doesn’t always get the attention it deserves. However, citations are fundamental to most local SEO strategies and have been delivering traffic, sales and search visibility for years. To understand why some agencies don’t prioritize listing management, it’s important to look at the varying quality of the directories that are out there.
Why Quality Beats Quantity in Listing Management
Consider this – if two separate businesses both pursue a strategy of citation building on directory sites, how is it possible for them to have such wildly differing results? In all likelihood, you can link the outcomes to the quality of directories being used to promote each business.
Essentially, Google and other search engines value consistent data on quality, relevant platforms. This is exactly why agencies need to submit their clients’ businesses to authoritative listings sites – sites that deliver results.
The Main Features of Quality Directories
From local and vertical directories to maps and premier quality platforms, there’s no shortage of places to build citations. Here are some of the main features found in quality directories.
Spam-Free Directories
As many agencies have discovered the hard way, listings management services are not created equal. Submitting to a vast number of low-quality platforms filled with spam listings will not benefit a business, and could even lead to less prominence in search results. Recognizing this, our Data Amplifier Network at Advice Local contains only reputable directories backed by analysis.
Visit Advice Local to [read more].
