I wanted to tackle Apple Maps and the changes they’ve been making, specifically in relation to ratings. But first, a recap….
Apple Maps Prioritizes the User Experience
In November of 2020, Apple sent out emails to users stating “now there’s more to Maps than just maps,” and directed us to an announcement about the changes they’re making to Apple Maps.
While Apple didn’t actually use the words user experience, from the changes made you can determine that they are focused on improving the user experience. Changes included more detailed mapping in malls and turn-by-turn spoken directions whether walking, driving, or cycling. We actually covered these Apple Maps changes here, along with a few more.
What Business Categories Do Not Have the Apple Maps Rating at All?
According to Mike, “lawyers, professional services, government, and academic institutions do not allow ratings,” so we wanted to identify specific categories that didn’t allow for ratings.
At first, we thought perhaps it was only home services businesses that didn’t have ratings since we checked a plumber, electrician, and air conditioning repair company. Then we checked a flooring store in Dallas – nope, no ratings available for them either. Interestingly, a paint store does have the rating feature. Their category was set as paint store vs. the flooring store, which has their category as flooring. Seems store may be one of the differentiators.
Visit Advice Local to [read more].
