This week we’re focusing on voice search readiness and its role in our data amplifier network.
The Voice Search Expansion Continues
Just over a decade since its launch on Google and Siri, voice search has gone from a novelty to a mainstay in our lives. Increasing numbers of virtual home assistants, in-car navigation systems and mobile devices all employ voice search, and usage has steadily increased.
We’ve been talking about this technology for years at Advice Local, and have actively encouraged our agency partners to utilize voice search optimization. And with estimates suggesting that over 135 million U.S. users will use voice search at least once a month in 2022, your clients will have undoubtedly seen its benefits.
While many think of voice search solely as a research tool, that’s only part of the story. Even if consumers used assistants only for some initial business investigation purposes, it would still merit optimization efforts.
In practice, consumers are using voice search to find store locations, leave reviews, make purchases and more. Around 33.2 million U.S. shoppers are expected to use voice commands to add a product to a cart this year – and you can expect this number to keep on rising.
Getting Local Business Voice Search-Ready
In recent weeks we’ve been discussing our data amplifier network and the benefits of distributing business data across a wide selection of data aggregators, accelerators and enhancers. By distributing local business data to our network, you are essentially helping your local business clients get found via voice search more often than would otherwise be possible.
Visit Advice Local to [read more].
