The need for citations has evolved alongside technology, and AI-powered local search readiness is here to stay. As search continues to change, there’s one thing that remains the same—and that’s the need for high-quality citation services.
Just a few short years ago, optimizing for mobile was at the center of local search, quickly followed by voice search preparedness. Today, a business must be optimized for Google Maps, organic search, voice search, mobile search and now AI search.
Why Is AI Search Important for Local Search Clients?
AI is everywhere right now—yes, even in local search. The first popular Generative Pre-Trained Transformer (GPT) seemed to be simply another way to find answers to questions online. However, in a short span of time, GPT and other large language models (LLMs) have become so much more. Consumers can use AI to write their grocery lists after searching for the nearest local store, or use it to plan a future vacation, with excursions to renowned sites included. These are a couple of examples why ongoing management of your clients’ business listings is necessary.
Currently, the largest search engines have incorporated AI into their proprietary web browsers, while other companies use these major search engines to power the data returned in their AI-powered searches.
The Biggest AI-Powered Search Solutions
These AI-powered search solutions (also known as AE’s or answer engines) are changing the way that consumers search for your local business clients online, as well as changing the answers they get when they do search. And in fact, you’re probably already aware of the following answer engines.
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