Last time we talked about E-A-T, but more specifically about expertise, which is represented by the “E” in E-A-T. Today we are going to explore authoritativeness, so let’s start by defining it.
What Is Authoritativeness?
Authoritativeness is defined as: The quality of possessing authority. The quality of trustworthiness and reliability.
When Google added E-A-T to their Search Quality Rater Guidelines, they didn’t give local marketers a definition – it was more like a guideline and examples. You can go to page 19 of those guidelines to read about E-A-T. (BTW… on October 12 they just updated them again.)
As we explored earlier, you can’t have real, substantial authoritativeness without expertise. It’s proven – we know you can’t build trustworthiness without showing your expertise.
Visit Advice Local to [read more].
