I’m going to take you back… back to the basics because you have to get the basics right when it comes to helping your clients place in local searches. We’re going to cover the basics of listing management.
Are You Giving the Right Kind of Help on Yelp?
Just the other day, we had a partner tell us that they had optimized their client’s Yelp listing. We gave it a look and saw they had one category for the business. They could have actually added two categories based on the type of business it was. And under categories, they had not selected the services the business offered that were available for the category.
Google My Business Optimization Is the Starting Point
We certainly are not ignoring Google My Business when it comes to optimizing. In fact, we recommend you start with creating/claiming the Google My Business (GMB) listing. There is so much to GMB optimization that we can’t possibly cover it all here today. However, we have a guide on optimizing Google My Business you may find helpful. Optimizing a GMB listing is not ever a one-time event – you need to be continually updating the business’ GMB listing.
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