This week our theme is a task that’s often overlooked – writing business descriptions for your clients’ business listings.
Are You Optimizing the Business Listing Descriptions You Are Writing for Clients?
Business descriptions are needed everywhere, from Google Business Profile (GBP) and Bing Places to Yelp and LinkedIn. As an Advice Local partner, it’s probably safe to assume that you’ve written a good number of business descriptions for your local business clients.
But how much time and effort do you spend crafting these descriptions? At Advice Local, we’ve become accustomed to finding descriptions that were seemingly created with little to no thought put into them.
How to Create a High-Quality Business Listing Description
Fortunately, writing an engaging business description doesn’t take too much work. Most of the heavy lifting will occur at the start, then each description can be adjusted to satisfy a site’s requirements. Simply take your master description and adjust it as needed, such as for platforms like Twitter that call for a lower word count.
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