Securing and maintaining visibility in Google’s local rankings doesn’t happen by chance. As digital agencies already know, it takes expertise, ongoing management and advanced Google Business Profile tools to reach the all-important top local pack positions. But what happens when your clients’ rankings start to drop? Let’s look at some key optimization strategies for obtaining long-term Google Business Profile (GBP) visibility.
Google Business Profile Optimization Strategies for Long-Term Success
Claiming one of the top three local pack positions is one of the biggest challenges for an agency. And if a business loses a top Google ranking, you’ll want to do everything in your power to get it back. In both cases, the issue can usually be found within one or more of the following GBP optimization strategies.
Is the Business Information Accurate?
Local business searches typically focus on specific products or services within a defined location. Google responds by prioritizing results based on three key factors.
- Proximity – the distance between the searcher and the business.
- Relevance – how well the business matches the search query.
- Prominence – the reputation and visibility of the business.
When you claim and monitor a Google Business Profile, you have the opportunity to precisely define almost every relevant factor. This optimization process covers everything from the name, address, phone number (NAP) and operating hours, to categories and the business description. Consequently, Google can identify your client’s website as the most useful for locally relevant queries.
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