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Expand Search Horizons Beyond Google for Local Visibility

Expand Search Horizons Beyond Google for Local Visibility

Today we’ll talk about creating a local client optimization strategy that isn’t restricted to Google.

Reach More Consumers by Improving Visibility on Multiple Search Engines

Damian Rollison over on Street Fight published an article this week that looks at Google’s local search dominance. Within the piece, he builds a case for the eventual erosion of this dominance – and almost puts out a challenge to startups to shift how local is done. Well, this got us thinking about the other search engines.

As Damian points out, there are other search engines for consumers to pick from. Some of these are used for very specific types of searches, and others exist because users want a private experience, or simply an option other than Google.

This brings us to today’s topic and question: Are you optimizing your clients for local on other search engines?

How to Optimize for Alternative Search Engines

When we search Probate Attorney McKinney, TX on Bing we get Bing’s equivalent of the local pack. This means that to optimize for Bing, you need to optimize your client’s Bing Places listing.

Visit Advice Local to [read more].

Bernie Never Wants Anyone to Leave Empty-Handed

She loves to share her knowledge. This includes how-to’s and tips & tricks to improve local search visibility. Here’s the latest resource that you are sure to appreciate.
Applying E-A-T to a Google Business Profile
You Too Can Rule the Web
Download Bernie’s latest guide that will walk you through the importance of EAT, how to apply EAT to a business’ GBP, tips on building expertise, authoritativeness and trustworthiness.
Plus, get a peek into Advice Local’s dashboard and their Google Authority Score.
P.S. Yes, you’ll be redirected to Advice Local. All Bernie’s amazing guides are housed there.

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