Today we’ll talk about creating a local client optimization strategy that isn’t restricted to Google.
Reach More Consumers by Improving Visibility on Multiple Search Engines
Damian Rollison over on Street Fight published an article this week that looks at Google’s local search dominance. Within the piece, he builds a case for the eventual erosion of this dominance – and almost puts out a challenge to startups to shift how local is done. Well, this got us thinking about the other search engines.
As Damian points out, there are other search engines for consumers to pick from. Some of these are used for very specific types of searches, and others exist because users want a private experience, or simply an option other than Google.
This brings us to today’s topic and question: Are you optimizing your clients for local on other search engines?
How to Optimize for Alternative Search Engines
When we search Probate Attorney McKinney, TX on Bing we get Bing’s equivalent of the local pack. This means that to optimize for Bing, you need to optimize your client’s Bing Places listing.
Visit Advice Local to [read more].