Search engines like Google have one main job: to serve up relevant search results. In order to keep up with the latest technology (like smartphones) and consumer needs (high-quality, targeted, local search results), Google is continually improving the algorithms it uses to rank website content. This is great for consumers but makes things a bit more complicated for a local business trying to get found online.
These frequent Google algorithm updates mean SEO best practices are always changing. Although it’s impossible to predict Google’s next move with 100% certainty, there are steps businesses can take to future-proof their web presence as much as possible against upcoming algorithm updates. Visit Advice Local to [read more].
