While most businesses have heard of Google’s E-A-T (expertise, authoritativeness and trustworthiness), they may not know how to apply it effectively to their content marketing efforts. This is exactly why we created our newest download, Applying E-A-T to a Google My Business Listing.
How to Build Authority With Google
Telling consumers that a business is an authority does not make it true in Google’s eyes. The business has to build that authority by also building expertise and trustworthiness. Authority requires expertise, and trust requires both authority and expertise. Again, they work together rather than independently of each other.
Start by building expertise using the steps outlined in our guide. This leads to developing authority, which leads to building trust. As each component grows, so does the Google Authority Score. As the Google Authority Score grows, so does the online visibility of a Google My Business listing.
Visit Advice Local to [read more].
