We’re looking at some problems with the new Google Business Profile (GBP) update and what it could mean for your clients. As a reminder, Google My Business rebranded to the Google Business Profile recently.
How Reliant Are You on Google?
Issues like these are the perfect example of why you need to diversify the marketing strategies you use to help your local business clients. Of course, GBP will always play an important role in any strategy, but we all need contingencies for when unresolved bugs appear and Google isn’t especially forthcoming with information.
At Advice Local, we aim to reach potential customers wherever they can be found. This process involves using listing sites like Bing, Yelp, and Nextdoor, along with other niche and vertical directories.
We also recommend submitting to data aggregators, GPS navigation, mapping apps, and data sources that submit to Siri, Alexa, and other voice assistants. This approach leaves your clients less exposed to the whims of Google and increases the touchpoints where customers can find local businesses.
Visit Advice Local to [read more].
