SEO is a topic certain to spark intense debate, but linking to a Google Business Profile (GBP) is an issue that was settled long ago. Recently, Greg Gifford at SearchLab discussed how the myth of link building to a GBP won’t seem to go away. As Greg advises, linking to your GBP won’t help you rank in Google, and you’ll be better off earning links directly to your website.
This myth immediately reminded us of the partner who had a prospective client that was using their GBP posts to link to their own GBP profile. Since this business didn’t have their own website (they were using a Google website), they were linking one GBP post to another one.
Avoiding Optimization Errors With a Google Business Profile
On a similar note, you may remember that we discussed a partner who picked up the pieces for a new client dealing with the consequences of bad data. The business in question had a poorly optimized GBP after a previous SEO professional had made some adjustments.
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