As we move into April, it’s time to shift the focus to a process every agency should be thinking about – local presence audits.
Are You Running Local Presence Audits on Your Clients?
It doesn’t seem that long ago that we were making our digital marketing New Year’s resolutions, but now we’re officially into the second quarter of the year. As we have mentioned before, you should perform audits of your clients’ local presence at least quarterly. So with that in mind, we wanted to offer a straightforward guide to running local clients’ audits.
Local Presence Factors for Analysis
Before we get into the main areas where a strong local presence will deliver the best results, we need to consider which factors are worth analyzing. Here are some examples to consider for your audit.
- Goals – What goals did you and your clients set, and have the milestones been reached?
- Reporting – Do you have a solid reporting system to record reach, engagement, conversions and more?
- Tools – Could you have improved efficiency and ROI using dedicated local presence management tools?
- Interaction – Are you interacting with audiences through review responses, social media and questions and answers?
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