Every digital agency knows that tracking rank is the foundation of a successful local SEO campaign. An accurate local rank tracker takes the guesswork out of campaign management, helping you make smarter decisions and show clients the clear results they’re looking for. But how can you integrate a rank tracker into your SEO campaigns so it does more than simply monitor search visibility?
If your agency needs help monitoring and optimizing client performance, our infographic below explains why using a rank tracking tool is so important. Please consider sharing it with other local marketers on social media and your blog.
Rank Tracking Strategies for Local SEO Campaigns
Monitoring keyword performance on both Google Maps and organic search gives a clear insight into a business’ local visibility. Let’s examine a simple strategy to get the most from your tracking tool.
Define Local SEO Goals
Any local SEO campaign must start with some primary objectives to ensure it’s on-track. Your clients may want to boost website traffic, attain more leads, make more sales and other similar goals. As you start to increase search visibility, you can identify whether your campaign is delivering the anticipated outcomes.
Set Up Keywords and Locations
Local businesses typically rely on precise customer targeting based on specific keywords around the business. For example, a restaurant may get most of its business from searches for a type of food within a limited geographical area close by. In this context, digital agencies need a local rank tracker tool to monitor Google Maps results with precision.
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