So, I know you’ve heard about Google’s E-A-T (Expertise, Authoritativeness, and Trustworthiness), but most likely you consider them as a whole. They do in fact work together, and all three are extremely important. However, they are not one thing.
What Is Expertise?
I’m not talking about how someone decides to call themselves an “expert” to get search traffic, or how one would go out to an event and tell everyone they’re an “expert” in local search to get clients. I’m talking about real expertise.
Expert is defined as: A person who has a comprehensive and authoritative knowledge of or skill in a particular area.
Expertise is defined as: Expert skill or knowledge in a particular field.
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