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How to Apply Google EAT to a Google My Business Listing [#Infographic]

How to Apply EAT to a Google My Business Listing
Hopefully, you have heard of Google EAT by now, but you may be wondering just how to effectively apply it to a Google My Business listing? Expertise, authoritativeness, and trustworthiness (E-A-T) can be extremely powerful in helping a business to gain Google’s trust.

Google EAT’s Role With a Google My Business Listing

According to a study completed by BrightLocal, the average business’ Google My Business listing is found 152 times indirect searches and 852 times in discovery searches, translating to discovery searches being 84% of total searches. This means that in search, consumers are more often looking for a product or service, and not a specific business. If a business wants to be “discovered” then it must understand how to apply expertise, authoritativeness, and trustworthiness to its Google My Business (GMB) listing.

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Bernie Never Wants Anyone to Leave Empty-Handed

She loves to share her knowledge. This includes how-to’s and tips & tricks to improve local search visibility. Here’s the latest resource that you are sure to appreciate.
Applying E-A-T to a Google Business Profile
You Too Can Rule the Web
Download Bernie’s latest guide that will walk you through the importance of EAT, how to apply EAT to a business’ GBP, tips on building expertise, authoritativeness and trustworthiness.
Plus, get a peek into Advice Local’s dashboard and their Google Authority Score.
P.S. Yes, you’ll be redirected to Advice Local. All Bernie’s amazing guides are housed there.

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