Hopefully, you have heard of Google EAT by now, but you may be wondering just how to effectively apply it to a Google My Business listing? Expertise, authoritativeness, and trustworthiness (E-A-T) can be extremely powerful in helping a business to gain Google’s trust.
Google EAT’s Role With a Google My Business Listing
According to a study completed by BrightLocal, the average business’ Google My Business listing is found 152 times indirect searches and 852 times in discovery searches, translating to discovery searches being 84% of total searches. This means that in search, consumers are more often looking for a product or service, and not a specific business. If a business wants to be “discovered” then it must understand how to apply expertise, authoritativeness, and trustworthiness to its Google My Business (GMB) listing.
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